One Big Gathering
The Bay by Social is Limestone Lab’s reimagined take on what a food and cultural hub can be. Designed as a 360° lifestyle destination, it transforms an existing space into a vibrant gathering place where food, art, music, and community converge.
About the Project
At its core, The Bay by Social is an immersive food market and entertainment experience. The venue features:
8 food kiosks offering diverse cuisines
2 coffee counters for casual meetups
A dedicated Festival Bay area for concerts and brand activations
Interactive art installations and cultural showcases
Carnival games, lush landscaping, and 3,500 sqm of communal space.
The vision is bold yet simple: to be the city’s foremost experiential food market, pushing boundaries and setting new standards for how people engage with dining and entertainment.
The Bay by Social embodies a vibrant, approachable, and experimental identity. Its tagline, One Big Gathering, reflects its spirit of inclusivity, empowerment, and togetherness.
It is:
Inspirational – sparking creativity and curiosity
Empowering – giving small businesses and artists a platform
Educational – telling the stories behind brands and makers
Collaborative – fostering a thriving ecosystem of creators and guests
Visitors can expect a multi-sensory journey:
Savor innovative food and beverages curated by star chefs and entrepreneurs.
Engage with cultural activations, workshops, and live performances.
Explore installations that blend art, design, and play.
Connect with a community of foodies, families, travelers, art lovers, and music enthusiasts.
Every visit is designed to feel like a festival—dynamic, inclusive, and memorable.
From strategy to realization, Limestone Lab developed The Bay by Social as more than a destination: it is a movement for experiential retail. By uniting diverse F&B brands with cultural programming, Limestone Lab created a space that empowers entrepreneurs, delights audiences, and redefines the food hall model in the region.
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