A Blend of Taste and Connection
Limestone Lab developed The Café by Social as a reimagined coffee destination—where exceptional flavors meet meaningful connections. More than just a café, it’s a concept that fuses specialty coffee culture with the dynamic rhythm of urban life in the UAE.
About the Project
The Café by Social was created to redefine the coffee experience. It serves both the discerning coffee aficionado and the everyday explorer with a focus on:
Specialty Coffee – expertly crafted espresso, lattes, cold brews, and seasonal specials.
Signature Food – gourmet sandwiches, fresh salads, pastries, and desserts designed to pair perfectly with every cup.
The vision is clear: to be a haven for exceptional taste and heartfelt connections, making every coffee moment a social celebration.
To adapt to diverse audiences and environments, Limestone Lab designed four scalable café concepts:
The Full Café – A flagship destination with immersive indoor and al fresco spaces, perfect for lingering conversations, remote work, and leisurely dining.
Hotel Lobby – A premium coffee encounter that complements the sophistication of luxury hospitality.
Kiosk – Compact setups in high-traffic areas like malls, campuses, and transport hubs, delivering quality on the go.
Cart – Mobile coffee ambassadors that bring the brand to festivals, streets, and community eventsTCBS_Brand Presentation.
This multi-format approach makes The Café by Social both accessible and adaptable, ensuring consistent experiences across locations.
The Café by Social balances sophistication with approachability. Its monochromatic urban design, ambient atmosphere, and witty “coffee cup quips” create a setting that is both stylish and welcoming.
The brand voice is inviting and informative, sharing the stories behind each creation while encouraging moments of connection. Guests step into a modern urban retreat, where design, flavor, and social energy harmonize.
From brand strategy to spatial design, Limestone Lab developed and realized The Café by Social as a lifestyle-driven hospitality brand. The project showcases the studio’s ability to scale concepts across multiple environments while preserving a strong identity and memorable customer experience.
View More.
Explore how Scarlet has helped businesses elevate their digital presence.
