Culinary Development

Defining Culinary Experiences.

We provide end-to-end menu curation that aligns with your brand vision, delights your target audience, and maximizes profitability. 

By blending culinary creativity, market insights, and operational efficiency, we design menus that are innovative, consistent, and commercially sustainable.

“My journey is not about feeding people; it’s about connecting them to what they didn’t know they were missing.”

Chef Mahmoud Turkmani

COHESIVE, CAPTIVATING, SUSTAINABLE.

Thoughtfully crafted menus that reflect your brand concept and vision.

Thoughtfully crafted menus that reflect your brand concept and vision.

Thoughtfully crafted menus that reflect your brand concept and vision.

Innovative offerings that attract and engage your audience.

Innovative offerings that attract and engage your audience.

Innovative offerings that attract and engage your audience.

Smart costing and pricing strategies to drive stronger returns.

Smart costing and pricing strategies to drive stronger returns.

Smart costing and pricing strategies to drive stronger returns.

Our process.

We begin with your brand story, translating vision into taste, and concept into experience. Through a streamlined, end-to-end process, we curate menus that inspire connection, consistency, and commercial success.

01.

BRAND DISCOVERY

We begin by understanding your concept, brand vision, and audience to ensure every dish aligns with your identity.

01.

BRAND DISCOVERY

We begin by understanding your concept, brand vision, and audience to ensure every dish aligns with your identity.

01.

BRAND DISCOVERY

We begin by understanding your concept, brand vision, and audience to ensure every dish aligns with your identity.

02.

MARKET INSIGHTS

We analyse food trends, customer preferences, and competitor offerings to shape a menu that stands out and stays relevant.

02.

MARKET INSIGHTS

We analyse food trends, customer preferences, and competitor offerings to shape a menu that stands out and stays relevant.

02.

MARKET INSIGHTS

We analyse food trends, customer preferences, and competitor offerings to shape a menu that stands out and stays relevant.

03.

CREATIVE MENU DESIGN

Our chefs craft innovative, balanced menus that capture your brand essence while delighting your target diners.

03.

CREATIVE MENU DESIGN

Our chefs craft innovative, balanced menus that capture your brand essence while delighting your target diners.

03.

CREATIVE MENU DESIGN

Our chefs craft innovative, balanced menus that capture your brand essence while delighting your target diners.

04.

IMPLEMENTATION & CONSISTENCY

Recipes are standardised and teams trained to maintain consistent taste, presentation, and operational efficiency.

04.

IMPLEMENTATION & CONSISTENCY

Recipes are standardised and teams trained to maintain consistent taste, presentation, and operational efficiency.

04.

IMPLEMENTATION & CONSISTENCY

Recipes are standardised and teams trained to maintain consistent taste, presentation, and operational efficiency.

WHY CHOOSE LIMESTONE LAB.

We combine regional expertise with a proven track record across the UAE and the wider Middle East. As an end-to-end consultancy, we manage every detail from concept to operations, ensuring seamless delivery.

Our innovative solutions are creative, scalable, and data-driven, designed to maximize impact and long-term value. Above all, we are a trusted partner, bringing together experienced consultants, designers, and operators with global exposure to help you build destinations that inspire and perform.

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Frequently Asked Questions.

We know every project is unique, and you might have some questions before getting started.

What is menu curation in the hospitality industry?
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Menu curation is the strategic process of designing food and beverage offerings that reflect your brand concept, enhance guest experience, and maximise profitability across all outlets or concepts.

Why is professional menu curation important for restaurants and F&B brands?
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A curated menu strengthens your brand identity, streamlines operations, and ensures consistency. It helps attract your target audience through flavour innovation and smart pricing that boosts overall revenue.

Do you help with food costing and pricing strategy?
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Yes. We calculate food costs, analyse margins, and structure pricing to achieve the ideal balance between creativity, value, and commercial performance.

Can you refresh or update our existing menu?
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Absolutely. We refine existing menus to elevate presentation, streamline operations, and incorporate trending ingredients or seasonal specials that keep your offerings relevant and exciting.

Do you curate menus for multi-concept venues or food halls?
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Yes. We specialise in designing cohesive yet distinct menus for multi-brand spaces, ensuring each concept stands out while maintaining a unified guest experience.

Can you integrate beverage and dessert menus too?
icon

Definitely, we design cohesive culinary experiences that balance food, beverages, and desserts, ensuring your guests enjoy a seamless and memorable dining journey.

Do you provide recipe standardisation and team training?
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Yes. We deliver standardised recipes, plating guides, and staff training to ensure consistency in taste, presentation, and portion control across all service teams.

How can I get in touch with Limestone Lab?
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You can reach us via email at info@limestonelab.com or call us at +971 4 262 3225. Our office is located at Innovation Hub, Gate Avenue, DIFC, Dubai, United Arab Emirates. We look forward to collaborating with you on your next project.

What is menu curation in the hospitality industry?
icon

Menu curation is the strategic process of designing food and beverage offerings that reflect your brand concept, enhance guest experience, and maximise profitability across all outlets or concepts.

Why is professional menu curation important for restaurants and F&B brands?
icon

A curated menu strengthens your brand identity, streamlines operations, and ensures consistency. It helps attract your target audience through flavour innovation and smart pricing that boosts overall revenue.

Do you help with food costing and pricing strategy?
icon

Yes. We calculate food costs, analyse margins, and structure pricing to achieve the ideal balance between creativity, value, and commercial performance.

Can you refresh or update our existing menu?
icon

Absolutely. We refine existing menus to elevate presentation, streamline operations, and incorporate trending ingredients or seasonal specials that keep your offerings relevant and exciting.

Do you curate menus for multi-concept venues or food halls?
icon

Yes. We specialise in designing cohesive yet distinct menus for multi-brand spaces, ensuring each concept stands out while maintaining a unified guest experience.

Can you integrate beverage and dessert menus too?
icon

Definitely, we design cohesive culinary experiences that balance food, beverages, and desserts, ensuring your guests enjoy a seamless and memorable dining journey.

Do you provide recipe standardisation and team training?
icon

Yes. We deliver standardised recipes, plating guides, and staff training to ensure consistency in taste, presentation, and portion control across all service teams.

How can I get in touch with Limestone Lab?
icon

You can reach us via email at info@limestonelab.com or call us at +971 4 262 3225. Our office is located at Innovation Hub, Gate Avenue, DIFC, Dubai, United Arab Emirates. We look forward to collaborating with you on your next project.

What is menu curation in the hospitality industry?
icon

Menu curation is the strategic process of designing food and beverage offerings that reflect your brand concept, enhance guest experience, and maximise profitability across all outlets or concepts.

Why is professional menu curation important for restaurants and F&B brands?
icon

A curated menu strengthens your brand identity, streamlines operations, and ensures consistency. It helps attract your target audience through flavour innovation and smart pricing that boosts overall revenue.

Do you help with food costing and pricing strategy?
icon

Yes. We calculate food costs, analyse margins, and structure pricing to achieve the ideal balance between creativity, value, and commercial performance.

Can you refresh or update our existing menu?
icon

Absolutely. We refine existing menus to elevate presentation, streamline operations, and incorporate trending ingredients or seasonal specials that keep your offerings relevant and exciting.

Do you curate menus for multi-concept venues or food halls?
icon

Yes. We specialise in designing cohesive yet distinct menus for multi-brand spaces, ensuring each concept stands out while maintaining a unified guest experience.

Can you integrate beverage and dessert menus too?
icon

Definitely, we design cohesive culinary experiences that balance food, beverages, and desserts, ensuring your guests enjoy a seamless and memorable dining journey.

Do you provide recipe standardisation and team training?
icon

Yes. We deliver standardised recipes, plating guides, and staff training to ensure consistency in taste, presentation, and portion control across all service teams.

How can I get in touch with Limestone Lab?
icon

You can reach us via email at info@limestonelab.com or call us at +971 4 262 3225. Our office is located at Innovation Hub, Gate Avenue, DIFC, Dubai, United Arab Emirates. We look forward to collaborating with you on your next project.